The Brief

Matmi was approached by TBWA and Alton Towers to create a digital experience for Galactica, their new Virtual Reality roller coaster.

Our Solution

Matmi created an intergalactic endless runner with social and augmented reality features, as well as giving gamers the opportunity to spin-to-win awesome prizes which includes a Pair of VIP tickets to the Alton Towers Resort.


The game takes users through portals, to discover three areas of the solar system; a new ice planet, the fires of a hot lava planet and the vastness of deep space. Players swoop beneath space debris, dodge rocky landscapes and swerve around icy obstacles, it’s a competition to see who can venture the furthest into the far reaches of space.


Complementing the ride’s theme of virtual reality, the app also boasts an augmented reality scanner, which gamers can use to reveal exciting content, both in the resort and off.