Lucia's World

The Brief

Lucia Davies, a children’s entertainer, collaborated with Matmi to create an interactive platform aimed at enhancing children’s positive engagement by immersing them in a captivating realm of imagination, fantasy, and education. The core principles underlying Lucia’s World revolves around inclusiveness, diversity, and enjoyment.

Our Solution

Lucia’s World uniquely blends a TV format into an app with original content developed to entertain, educate and encourage creativity. Primarily aimed at kids aged 3-9 years, the app enables them to create their own illustrations, help Lucia illustrate her stories and watch entertaining videos from Lucia, all centred around inclusivity, positivity and mindfulness.