The Brief

Matmi received a request to develop a fresh children’s diary app designed to address the effects of summer fatigue among kids. Extensive research reveals that during the extended summer breaks, children can lose as much as a third of their acquired knowledge, resulting in a detrimental influence on their academic achievements and general progress. This decline in performance has the potential to trigger self-assurance challenges and heightened stress levels.

Our Solution

We created an app for IOS and Android, which enables a child to import photos into a new diary entry, draw, add text and stickers whilst recording their special day.


We created Zappicon mascot characters, who help the children if they get stuck choosing what to write about, or how to spell a word. These are then repeated carefully for the following weeks to ensure that they are retained within their memory.